New Kids on the Block succeeded commercially with their 2008 comeback The Block, selling a respectable number of albums but, more importantly, establishing themselves as a concert attraction. It may have served its purpose as a career move but as a record, The Block was a little confused, a rather desperate and often vulgar attempt to position NKOTB as modern R&B hitmakers. That move didn't really work -- "Summertime" barely scraped the U.S. Top 10 (although it did considerably better in Canada, reaching that Top 10) -- so the group decided to take a different tactic on their next album, 2013's 10 (who knows why it's called 10? It's neither their 10th album nor their 10th anniversary).
https://itunes.apple.com/id/album/10/id598930372
https://itunes.apple.com/id/album/10/id598930372
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